HIGHRISE ESPORTS

LOGO DESIGN | BRANDING IDENTITY | ESPORTS DESIGN

I went into this personal project with the goal of making the brand identity for an esports team from scratch. Highrise is a top competitor in esports, and they look great while doing it. I chose to give them a luxurious look with the black and gold color palette, and mixing in elements of Art Deco. The result is a prestigious brand that you'd be proud to be a fan of.

PROCESS

I originally planned to call this project Skyscrapers, but decided on Highrise due the letters being better suited for this monoline style. At first I messed around with HR monograms, and then tried some logotype versions that all had a step-like building top. Ultimately, I settled on the final direction that uses an Art Deco style.

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