SCREENLIT

LOGO DESIGN | BRANDING IDENTITY

The final rapid-fire project, in which I was tasked with creating the branding for a technology themed coffee shop. My idea behind the place is that it would be a coffee shop made for night owls that want a comfortable late night work environment. I used pixel art intentionally to make the logo to focus on the theme of screens, and then reused the “S” as an additional branding element. For the look of the coffee shop, I imagined a dim, quiet place where people would primarily be working by the light of their monitors.