PLANUT

ADVERTISING | ILLUSTRATION

This was a real freelance project that ended up falling through and not getting used. The illustrations still felt very strong to me, though, so I wanted to make sure they didn't disappear. These vectors were variations I did for possible digital advertisements for an up-and-coming oat milk company. My focus here was to emulate 1950s advertising with Ben Day dots, and by making the product the hero in front of the illustration.